Voice of the Muslim Brotherhood
Aga Khan University Institute for the Study of Muslim Civilisations
Despite the burgeoning literature about the Muslim Brotherhood movement, there is little information available regarding its most strategic tool - media and communication. This lecture draws on an extensive study into the communication strategy of the group, focusing on published periodicals, biographies and websites that represent the voice of the Brotherhood. In this study, Noha Mellor argues that rhetoric and discourse are integral elements in the process of sustaining the image of the Brotherhood as a legitimate society, communicated via the Brotherhood's media.